GAINESVILLE, Fla. — For female mag visitors, intercourse does not sell a great deal because it — bores.
So conclude three University of Florida marketing teachers in a study that is new gauged young women’s emotional reactions to advertisements featuring stunning females from Vogue, Allure as well as other women’s mags.
The hotter the attire that is model’s appearance, the greater amount of it left the ladies, well, cold, state UF’s Robyn Goodman, Jon Morris and John Sutherland. Just What the 100-plus women that are college-age within the research discovered a lot more attractive than provocative intercourse kittens were natural, pretty-in-an-everyday-way kinds, a appearance the scientists describe as nutritious.
“ exactly what we found could be the method in which the industry and also the method that individuals are taking a look at beauty are completely different, ” said Goodman.
The study – which won the paper that is top when you look at the marketing unit at last month’s Association for Education in Journalism and Mass correspondence meeting in san francisco bay area — is partly of great interest as it clashes because of the sex-drenched conventions of glossy mag marketing. Based on Goodman, additionally brings to light a looming disconnect between generally speaking male professionals of businesses wanting to promote their products or services and also the feminine customers they’re trying therefore desperately to achieve.
They run by“If you look at most of the Fortune 500 companies, who are? Men, ” Goodman stated. “So, you’re their advertising agency and you’re pitching these tips to these men. Well, guys have actually a tremendously idea that is specific of gorgeous. ”
The specific situation is comparable with regards to fashion photography. Читать далее «If the magazine woman begs ‘come hither, ‘ the female that is( audience yawns»